Network Rail had a good idea. Use beautiful model Lucy Pinder in an ad campaign. But she's not featured nearly enough.....Big News Day:
Pin-up girl Lucy Pinder is appealing to young men in a different way to normal...urging them to beware of level crossings.The busty glamour babe stars in an online viral music video to launch Network Rail's 'Don't Run the Risk' campaign.The edgy video is part of a campaign which aims to educate 18 to 24-year-old male motorists about the dangers of misusing level crossings.In the video, luscious Lucy lures a young driver with a sexy come on video sent to his mobile phone, prompting him to drive night and day to get to her.However, the video ends with his car being crushed by a train when he tries to jump a level crossing.Lucy, 23, said: "I’m really pleased to be involved with the Don’t Run The Risk campaign this year. "The fact that people misuse level crossings and ignore warning signs is really surprising to me, especially when the consequences are so clear. "This kind of campaign is really important to highlight the dangers of taking life-threatening risks to young men."
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